I don’t envy the guy with a job in advertising. A job that requires somehow getting a 30 second clip or a hardly glanced at sign to resonate with an audience. That being said, when this does happen, I am thoroughly impressed. The most recent example of this had the ability to pull my attention away from my Instagram feed and toward one of the four commercial segments in my Hulu stream (because no one really pays the 2 extra dollars for commercial free). The current round of AirBnb ads have spoken to the wanna-be travel blogger in me like no other ad campaign has. They encourage their target customer to bypass the typical tourist route when traveling and opt for something more real. The #livethere campaign suggests what they feel is a better way to travel. One with fewer tourist attractions and normal daily activities but in a different locale. Maybe it’s because I’m interested in their ads, but I seem to see them often. In my book, they have done a great job of getting the word out. My only suggestion would be to create ads over more diverse mediums. They have TV commercials and social media videos covered, but could grow more in other platforms like print or radio. Check out one of their video ads here.
LB 